Welcome to my world
Brand Strategy 9-5. Creative Adventure 5-9.
Passionate about all things strategy, digital and design.
Welcome to my world
Brand Strategy 9-5. Creative Adventure 5-9.
Passionate about all things strategy, digital and design.
What I've been up to...
Digging into GenAI appetite right now
Digging into GenAI appetite right now
Digging into GenAI appetite right now
Beyond the hype what appetite is their for GenAI in our ordinary lives right now?
Creating Barista GPT in an hour
Digging into GenAI appetite right now
Digging into GenAI appetite right now
Your friendly pocket Barista-guru for all your coffee related questions
Building a voice-ready, AI copilot
Digging into GenAI appetite right now
Building a voice-ready, AI copilot
Showcasing StratGPT in action by having a conversation with my copilot
Connecting with James
Showcasing the story of Valhalla
Hijacking Lady Liberty for HOKA
Strategist by day, adventurer, creator and deep-thinker by every other hour of the day
Hijacking Lady Liberty for HOKA
Showcasing the story of Valhalla
Hijacking Lady Liberty for HOKA
Taking over Lady Liberty for the launch of HOKA's new running trainers, Skyward X
Showcasing the story of Valhalla
Showcasing the story of Valhalla
Consuming 10k ads in a day experiment
Telling the behind-the-scenes story of Aston Martin's first hybrid super car
Consuming 10k ads in a day experiment
Consuming 10k ads in a day experiment
Consuming 10k ads in a day experiment
Writing about my insightful (and mind-bending) experiment for The Drum
Harnessing the power of Gen AI
Consuming 10k ads in a day experiment
Taking Brooks to the trails & hills
My idea for creating a strategy co-pilot with the power of Gen AI to write better briefs
Taking Brooks to the trails & hills
Consuming 10k ads in a day experiment
Taking Brooks to the trails & hills
Bringing a wealth of strategic insight and first-hand expertise to grow the brand
Plant-powering Phynova x Six Day
Sharing my passion with the world
Plant-powering Phynova x Six Day
Empowering the Phynova x Six Day partnership through the power of plants
Critiquing EV design & brand
Sharing my passion with the world
Plant-powering Phynova x Six Day
Musing about the homogenisation of EV car design when it comes to brand identity
Sharing my passion with the world
Sharing my passion with the world
Sharing my passion with the world
Inspiring the world to get outdoors with my own creative adventures
Dabbling in podcasting
Rethinking after-sales for Toyota UK
Sharing my passion with the world
Creating a podcast to inspire others - when the world shutdown, I opened up
Deciphering the world of Gen AI
Rethinking after-sales for Toyota UK
Rethinking after-sales for Toyota UK
Musing about the impact of Gen AI on brand salience in the future
Rethinking after-sales for Toyota UK
Rethinking after-sales for Toyota UK
Rethinking after-sales for Toyota UK
Developing a new customer-centric, value proposition for Toyota's after sales
Inspiring Millennials to book with Hilton
Inspiring Millennials to book with Hilton
Inspiring Millennials to book with Hilton
Connecting Hilton with Millennials to drive 7MN+ impressions
Predicting GenAI trends in 2024
Inspiring Millennials to book with Hilton
Inspiring Millennials to book with Hilton
Gazing into my crystal ball and my experience in this space to predict what's next for GenAI
Landing Under Armour in JD Sports
Inspiring Millennials to book with Hilton
Landing Under Armour in JD Sports
Bridging the performance world of Under Armour for JD Sports audience's with AJ
Creating a local ultra challenge
Connecting with fans of Parker Pens
Landing Under Armour in JD Sports
Sharing my passion to inspire positive mental wellbeing for charity, Mind
Making Amazon Fashion-able
Connecting with fans of Parker Pens
Connecting with fans of Parker Pens
Platform-first thinking to land Amazon Fashion in social culture
Connecting with fans of Parker Pens
Connecting with fans of Parker Pens
Connecting with fans of Parker Pens
Social strategy, planning and content creation to grow their community by +150%
Repping Passenger as an Ambassador
Repping Passenger as an Ambassador
Repping Passenger as an Ambassador
Being a Brand Ambassador for sustainable, outdoor clothing brand Passenger
Creating content for The Body Shop
Repping Passenger as an Ambassador
Repping Passenger as an Ambassador
Ideation and creation of marketing content for The Body Shop
Raging about the world of NFTs
Repping Passenger as an Ambassador
Creating a local business brand
Sharing my reaction to the burning of priceless art in the name of NFTs for The Drum
Creating a local business brand
Creating a local business brand
Creating a local business brand
Helping a local sauna business launch their brand in Hove
Sharing my POV on brand legacy
Creating a local business brand
Sharing my POV on brand legacy
Musing about the legacy of Heinz and its keystone branding
And a few more clients I've worked on...
