Web3 and digital strategy by day with over 10 years of experience in shaking up the strategy scene. Currently doing my thing at GMGN Labs leading all things web3 and digital strategy.
I've tackled everything from digging deep into research and insights (and I'm not afraid of getting stuck into data), crafting killer briefs, and bringing creative teams together like strategic glue, to full-on strategy and content and communications planning (and all the fun bits in between including trying to get my head around Gen AI).
My journey has seen me crafting game-changing thinking for some pretty cool brands like HOKA, Brooks Running, Aston Martin, Under Armour, Sandals Resorts, Toyota, Lexus, ASICS, and Hilton.
When I’m not busy weaving strategic magic, I pen down my thoughts and observations about the industry, keeping my finger on the pulse of what’s new and next. This not only keeps me learning but also shares a slice of my experience with the world.